Males have had the privilege of having sneakers designed keeping them in mind for a long time and it has been only occasional that certain sleek sneakers have been made that is supposed to appeal to women. Nike have now come out with utilitarian high performance sneakers that can be worn by both men and women and these have been made keeping in mind the fact that many women are keen to take to sports and are entering this realm in greater numbers year after year.
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There are reasons as to why these sneakers are so popular.

a) Convenience, comfort and durability

Though this popular brand is well known for its basketball sneakers, enthusiastic teens have often adapted them to skateboard and found them quite convenient. These provided the required support for the ankles and with their growing popularity; Nike increased the number of styles to suit many sporting requirements. Nike Dunks is one of the latest styles that has stolen the show and is preferred by the professionals as well as those who take to sport as a hobby. Men and women have found these Nike Dunks ideal for their sporting requirements and have been bowled over by the comfort, durability and secure feeling that these Dunks are providing their feet.

b) Availability of many styles

Though Nike has tried to address many of the issues that have been plaguing sports enthusiasts for a long time with regard to the comfort, grip and durability, it is possible that they cannot please everybody. Certain groups of women and teens not into active sports do purchase Nike Dunks for daily use and they have made it more popular as a utility item rather than something only for sports. Sneakers have become a reason to make a style statement and even with the current recession, sales of Nike Dunks are happening quite briskly. The convenience of the internet has also enabled many consumers to shop online by looking at various styles, designs, colors and heights and they are now able to source certain models that may not be available at their local retail shop through the net itself. It is to Nike’s credit that though their shoes are available everywhere, consumers still want to look for specific styles and models that are unique and do not mind purchasing them at higher prices by actually taking the trouble to browse the internet till they find the one they want.

c) Is utilitarian as well as sporty

It seems that Nike Dunks has managed to bridge the gap between utility for daily wear, sporting requirement and the need for style quite brilliantly. Everybody now wants to buy a pair and are not concerned particularly about the occasion to wear them, knowing fully well that these shoes look good, are durable and are very comfortable for daily use as well as for any sporting event.

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